THE TOP REASONS WHY DATA ANALYTICS IS THE MOST IMPORTANT MARKETING TOOL

Data analytics is the most important marketing tool today. Why? Data tells you what is working and data analysis points out where to focus your efforts.

If you want your business to be successful, data should be a central component of your marketing strategy and business analytics.

IN THIS BLOG POST, WE WILL TALK ABOUT WHY DATA ANALYTICS IS SO IMPORTANT AND THE TOP BENEFITS THAT IT CAN PROVIDE FOR MARKETERS.

Marketers must know what works and why. Data tells you what is working, but data analysis also points out where to focus your efforts.

For instance, an e-commerce company might have a page that has lower conversion rates than the rest of their website pages due to poor design or functionality. This big data point would highlight to them the need to redesign this specific page in order for it to perform well, like other parts of their site with higher conversion rates.

Data analytics uncovers insights marketers can’t see without data, this is why marketing analytics is a vital component of marketing and business analytics.

DIGITAL MARKETING

an animated graphic used to depict digital marketing

In the digital era, people are more connected than ever before. There is a plethora of information at our fingertips that we can easily share with one another. Digital marketing is an important strategy that businesses use to reach their target audience and potential customers.

WHAT IS DIGITAL MARKETING?  

Digital marketing refers to the process of promoting brands or products using methods on social media sites like Facebook, Twitter, Instagram, etc., as well as blogs and other websites online.

The goal is typically either acquiring new customers (sometimes referred to as “lead generation”) or creating awareness about a particular product or service so consumers make purchases from you instead of someone else.

Digital Marketing is a data-driven methodology that allows marketers to make data-driven decisions. It is becoming essential for success in the marketing industry because of how data can unveil insights they might not have seen without data.

Data analytics marketing is the lifeblood of digital marketing analytics. Without data, marketers are shooting in the dark with no indication of how their efforts are performing.

Data provides a clear picture on what content to create, where to publish it and who your target audience is. 

It also helps us measure ROI by knowing which campaigns were successful and which ones weren’t so that we know where to spend our money next time around.

SOCIAL MEDIA MARKETING

an animated graphic of several persons communication via different social media platforms

Social Media Marketing is a way to increase the visibility of your company or product by using social media platforms.

IT CAN BE DONE IN MANY WAYS, SUCH AS TWITTER POSTS, FACEBOOK ADS, AND YOUTUBE VIDEOS.

Social Media Marketing has become an essential part of marketing strategies around the world because it’s much cheaper than traditional marketing methods like TV advertising or newspaper ads and it allows companies to target a specific audience with their message.

It also allows businesses to connect with customers on a more personal level and create relationships that are beneficial for both parties involved in the exchange. 

Social media marketing is a powerful tool for connecting with customers. Marketers are now able to reach out and communicate directly with their target audience, in the comfort of their own homes.

The growth in mobile devices has made social media marketing even more accessible as it can be done on the go. However, marketers need to know how to get started and what tools they should use when designing an effective campaign that will drive sales.

This is where data comes into play because it helps you understand your audience better so you can design campaigns accordingly.

EMAIL MARKETING

an animate graph of a person inputting data on a keyboard which is processed and sent to another person within the graphic is the words email marketing

Email marketing is a popular method to reach your target customers and increase your sales. It’s one of the most effective ways for engaging with customers, because email can be used to provide valuable information about products or services that are right for them at the right time.

Email marketing is also an inexpensive way to promote a business by using mass mailers, which could potentially result in higher profits. This is a foolproof component of marketing analytics and business analytics. You can leverage big data through email marketing and easily work it into your data analysis.

Email marketing is a powerful tool for any business to reach their customers, but it’s really important that you have the right data to make your messages effective.

If you don’t use email marketing correctly, then you could be wasting time and money on campaigns that won’t get results.

Your marketing data should lead your marketing analytics to help you leverage big data during the data analysis process.

For example, if someone unsubscribes from one of your emails because they didn’t care about the content in it or felt like they were being spammed by it, then all that work was wasted. With the right data in place and a good understanding of how to effectively use email marketing campaigns, you can avoid this problem and increase responses in future campaigns.

CONTENT MARKETING

scrabble letters scattered along a table while within the tile holder spells the word content

CONTENT MARKETING IS THE PROCESS OF CREATING AND DISTRIBUTING CONTENT THAT IS VALUABLE TO YOUR TARGET AUDIENCE.

Content can be in many formats including articles, blog posts, videos or images. The goal of content marketing is to attract and engage a targeted group of people who are interested in what you have to say about a topic. 

The idea behind this strategy is simple: make quality content available to those who want it, but not necessarily spamming them with ads they don’t want or need.

This way there’s less friction between the company and customer because it’s easier for customers find things they actually want from your company instead of having everything shoved down their throats via annoying pop up ads. 

DATA IS IMPORTANT TO CONTENT MARKETING BECAUSE IT GIVES YOU THE ABILITY TO MEASURE AND ANALYZE YOUR CAMPAIGN.

Data can be used for things such as understanding what type of content resonates with an audience, which provides insight on how to create more effective campaigns in the future.  

WITH DATA, YOU KNOW WHAT TYPES OF MESSAGES ARE WORKING BEST AND WHICH ONES ARE NOT SO THAT WHEN IT’S TIME TO CREATE A NEW CAMPAIGN YOU HAVE A BETTER IDEA WHERE TO START FROM.

Without data, there would be no way of knowing whether or not something was successful or if something needs improvement.

WEBSITE ANALYTICS

Website analytics is a way to measure and analyze the traffic on your website. You want to know how many people are viewing your site, which pages they are viewing, what they like about it, and more. This will help you understand why someone visits your site or not. It also helps you determine if certain features or aspects of the site need improvement. 

WEBSITE ANALYTICS IS IMPORTANT BECAUSE IT REVEALS VALUABLE INFORMATION THAT CAN BE USED IN FUTURE DECISION MAKING FOR AN ONLINE BUSINESS.

It’s necessary to have insight into who your visitors are so that you can provide them with what they’re looking for! You’ll learn things such as: where do most of my visitors come from and which pages were viewed most often.

Data is important in website analytics because it allows the person running the analytics to see what works and what doesn’t based on data. 

WITHOUT DATA, IT WOULD BE IMPOSSIBLE TO KNOW IF A CHANGE MADE TO THE SITE HAD ANY EFFECT OR NOT.

When looking at an analytics report, you can use your intuition about how something should work, but without data you won’t know for sure until you test.

BEST MARKETING

What’s the best marketing strategy for your business? Data-driven marketing is a good place to start.

By collecting and analyzing data, you can tailor your marketing efforts to suit your target audience.

THE WORLD IS CHANGING. INDUSTRIES ARE BECOMING MORE COMPETITIVE.

The power to thrive in the new economy depends on our ability to succeed with data-driven marketing strategies that provide significant value for customers and help them make smarter decisions about their lives, businesses, and communities. 

The best marketing is data-driven because it provides significant value for customers and helps them make smarter decisions about their lives, businesses, and communities.

MARKETING ANALYTICS SOFTWARE

Marketing Analytics Software is a type of software that can help marketers find out what is working on their marketing campaigns or not.

The software analyzes the data and provides information about how well an advertising campaign did, which channels are the most effective, where to focus your efforts in the future, etc. 

WHAT DOES MARKETING ANALYTICS SOFTWARE DO?

It helps marketers find out what is working on their marketing campaigns or not. The software analyzes the data and provides information about how well an advertising campaign did, which channels are the most effective, where to focus your efforts in the future, etc.

WHAT ARE SOME EXAMPLES OF MARKETING ANALYTICS SOFTWARE?

There are many different types of Marketing Analytics Software available for you to use; however one example would be Google analytics, but marketing analytics goes hand in hand with data analytics so data analytics software such as Tableau can be highly effective as well.

CUSTOMER JOURNEY

a woman with a backpack walking into the sunset along a tail in the mountains

Data is so important to the customer journey because it helps marketers and businesses make decisions about how they can best serve their customers.

EVERY CUSTOMER IS DIFFERENT. THEY HAVE THEIR OWN WANTS AND NEEDS, SO IT’S IMPORTANT FOR BRANDS TO CATER TO THEM IN A WAY THAT CAPTURES THEIR ATTENTION.

With this in mind, data collection becomes an essential part of the process.

Data can help marketers understand what customers want from a product or service and use those findings to improve the consumer experience with each interaction. In order to become more successful as a brand, it’s necessary to listen closely and learn about your target audience through data analysis.

PERFORMANCE METRICS

a line graph with one of its points being a microscope within its lens is a bar graph

Data is an important part of Performance Metrics because it provides the context to understand how well a business is performing.

For example, data can help you know where your company stands in terms of growth and what steps are needed to improve performance. With that knowledge, you can make better decisions about what projects need attention and which ones do not. 

DATA IS ALSO THE FOUNDATION FOR PREDICTIVE ANALYTICS SUCH AS FORECASTING FUTURE TRENDS IN REVENUE OR PREDICTING CUSTOMER PREFERENCES BASED ON PAST BEHAVIOR.

Predictive analytics allows businesses to make proactive decisions instead of reactive ones when dealing with customers or making product changes in order to stay competitive.

Data from both internal sources like sales records and external sources like social media allows companies to monitor their reputation online too; knowing how people feel about a company’s products, can be revolutionary to business growth.

DATA VISUALIZATION

an animated image of a bar graph with an arrow going upwards along the graph

Data analytics and data visualization are two important data analysis tools that can help you make more informed business decisions.

DATA ANALYTICS IS THE PROCESS OF USING DATA TO UNCOVER PATTERNS, RELATIONSHIPS, OR TRENDS.

Data visualization involves making data easier for humans to notice patterns using charts, graphs, maps and other visuals.

WITH TABLEAU, YOU CAN HAVE THE OPPORTUNITY TO EXPERIENCE DATA VISUALIZATION, WHERE EVERYTHING WILL MAKE SENSE!

HOW CAN YOU GET MORE HELP?

a coloured version of the Incus logo with the slogan.

If you’re a data novice, start or looking to get the most out of your existing data management, get into contact with them about their workshop or specific services that are tailor-made for finance organizations. 

But the workshop is just the beginning. Consulting with Incus Services as part of your data improvement drive can make the difference between being a leading organization or falling behind the competition. 

INCUS SERVICES CAN WORK CLOSELY WITH YOUR ORGANIZATION TO HELP YOUR DATA TALK TO YOU AND OFFER KEY INSIGHTS. IT IS OUR OBJECTIVE TO PROVIDE BUSINESSES WITH THE MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE STRATEGIES THAT THEY NEED TO SUCCEED. 

Aren’t you ready to take your business to the next level? Why wait another moment to lead the finance sector through technology and digital transformation?

You’ve got the data and Incus Services has the expertise to help you remain long-term leaders in your field.

Take a look at how we help clients.



Incus Services
Incus Services
50 Google reviews
Marsha Rudon
Marsha Rudon
2021.11.19.
I thoroughly enjoyed this course. The material presented is invaluable. I can see how Tableau can help our organization to ask and answer, the really difficult questions and help us inevitably to increase our profitability. Thank you to all the presenters who have helped peak my interest in BI.
Samantha Singh
Samantha Singh
2021.11.18.
Very interactive workshop, awesome coaches and definitely value for your money, I highly recommend this workshop and Incus Services !!! You will not regret it
Nicole Orosco
Nicole Orosco
2021.11.18.
The workshop was very hands on, this team was very knowledgeable about the process. I fully endorse 100%. They left me wanting to know more about data Analytics and to develop this skill. Time is life, Team Incus it is!!!
I Beneebee
I Beneebee
2021.11.18.
Wasn't expecting so much for the first day of a workshop. But by the end of the session I was able to create my 1st Tableau Dashboard. Learned tips for better visual presentations, Learned how to incorporate color, publish and present the dashboard. The onus is on me to recreate this now in my own environment. Pressure TALL! Great Job Incus Services!!
Mark Eting
Mark Eting
2021.11.18.
Exceptional
Edward Alexander
Edward Alexander
2021.11.18.
Day 1 of the workshop was excellent. The basics of Tableau and data analytics were covered in a very pragmatic way that provided a solid foundation to start working with real data.
James Padji
James Padji
2021.10.08.
I was not sure what to expect because the class was taught remotely, but I was quite impressed with the entire process. The facility was very professional and there were no problems with connectivity. The instructor's were experts and very clear in there method of teaching. The things I learned I can and will surely use in my daily work.
Frans Amatali
Frans Amatali
2021.10.07.
Thank you for the opportunity. It was an amazing journey in Data Analytics using Tableau. From the coaches I have learned how to Aggregate, Sort and Filter data putting it into a dashboard on how to solve problems using this software. As a group (2) we had to do it by ourselfs and present the data by telling our story about the data and give our findings and recommendation. It was fantastic. Thanks to everyone and especially the Coaches.
AKASH KING
AKASH KING
2021.10.07.
Amazing workshop! Learned a lot! Very professional and fun.
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We are B2B consultants focusing on business intelligence and cyber security serving both large and medium sized organizations by helping them solve their data challenges. With the current advancements in technology, it is imperative that all organizations have a data strategy. It is no longer business as usual and for many organizations. The need for data-driven decision making isn’t a question of strategic advantage but of survival.
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