Employee engagement is described as the level of commitment and connection that an employee has towards its organization. Over the years, it has become necessary for organizations to promote high levels of engagement to be successful in today’s competitive markets. As a critical driver, employee engagement can aid in the retention of talent, increase customer loyalty, while delivering organizational performance and stakeholder value.

SO HOW CAN DATA ANALYTICS IMPROVE EMPLOYEE ENGAGEMENT?

Data analytics can help employee engagement in a number of ways. It is important for everyone to have access to the insights and reports that data analytics provides, as employee engagement is one of the most important aspects of any company.

This post will discuss seven ways you can improve employee engagement with data analytics, including what employee engagement means and how it affects your business.

HR and data analytics: Predict Employee Engagement Productivity and more

Data drives decision power for business leaders and can support the use of the most appropriate decisions based on the analysis of trends that are reflected using statistical data.

The use of data in training and development is fundamental to every business decision. HR analytics does not only focus on productivity metrics but also the process and workforce management.

All these organizational features are related to employee engagement and maintaining a company culture where employees feel like part of the future of the organization.

Different departments utilize data differently. One of the biggest benefits of using People Analytics is that it doesn’t rely on Gut. It helps HR evaluate the effectiveness of employee's engagement and different interventions. HR is also able to develop a data-driven strategy from an operational standpoint.

IN THE PAST FEW YEARS DATA HAS LIKEWISE BEEN USED IN HR TO MONITOR THE EFFECTIVENESS OF POLICIES AND EMPLOYEE ENGAGEMENT.

Predictive analytics assists with employee engagement and people analytics as it helps evaluate and measure company culture as well as engaged employees vs non-engaged employees.

In the past few years, people likewise have been used in HR to monitor effectiveness policies and employee engagement through predictive analytics which assists with employee retention by giving feedback early enough so they don’t leave.

PUT EMPLOYEE ENGAGEMENT DATA TO WORK

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In spite of numerous innovations regarding employee engagement and tracking data, the gap between actual employee engagement and data is huge. When engagement metrics are presented as a set number of discrete data, HR can’t make the necessary link between engagement investment and key business results.

This presents a major challenge because executives need to understand how money spent will determine the results.

ACCORDING TO EMPLOYEE ENGAGEMENT DATA, EMPLOYEES WHO ARE MORE ENGAGED:

Therefore, it is imperative that you understand how employee engagement affects your business – both for good or bad. If employee engagement is high, then there will be a major positive impact on everything from employee performance to customer satisfaction, profitability and company reputation among other things! On the flip side if employee engagement rates are low this also has a significant negative effect on all areas such as turnover rates and sales revenue which can have drastic implications for any company’s bottom line and overall customer satisfaction.

SO HOW CAN YOU TRACK YOUR EMPLOYEE ENGAGEMENT?

graph showing a range of emotions, the picture has a caption that says and the survey says

ENGAGEMENT SURVEYS

The employee engagement survey is an important tool for managers to use in order to gauge the level of satisfaction employees have with their current job. It can also be used as a benchmark by which management can see how much progress has been made since the last survey. 

Not only does this provide valuable data, but it also allows for communication between managers and employees on what requires improvement. The potential outcomes are to help increase productivity and create a positive work environment where people feel valued and appreciated.

IT’S NATURAL THAT MANAGERS WILL BE ENGAGED IN EMPLOYEE SURVEYS. THE ONLY DRAWBACK IS WHEN THEY GET PERSONALLY AFFECTED BY THE SURVEY AND THE SURVEY BECOMES A TOOL FOR MICROMANAGEMENT INSTEAD OF EMPLOYEE FEEDBACK.

REASONS WHY YOU SHOULD NOT DO THIS:

It creates an environment where employees will feel less likely to speak openly, which leads to incomplete data collection and inaccurate conclusions from those reports. The aim is not to further frustrate your employees but to offer a platform that can bring solutions and encourage new initiatives for positive changes to the workplace environment.

EMPLOYEES MAY ALSO SEE THESE SURVEYS AS COMPETITION – “IF I ANSWER THIS QUESTION CORRECTLY THEN MY COWORKER WON’T BE ABLE TO SHOW ME UP”.

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This can lead them away from giving honest answers and towards answering questions based on how well their co-workers know them or what they think management wants to hear about themselves without actually being open. This can not only skew the results for proper analysis, but can also steer leaders in the wrong direction for creating value in growth initiatives.

PUT YOUR RESULTS INTO ACTION

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A survey should include questions that can be repurposed every year at minimum, this will form a baseline for the management of employee engagement. Survey length should be reasonable and aligned with the organization's values.

Once the survey has been administered, it is recommended that the data captured is broken down into the different business units to be reviewed and action by the individual managers. In doing so, managers are able to use the employee engagement improvement data analytics to focus and respond to the survey recommendations relative to their individual team.

If you want to encourage your employees, try having one-on-ones with all team members and provide additional management training on each task.

WHAT IF EMPLOYEES FEEL THAT THE RESULTS DO NOT ALWAYS REFLECT REAL DATA?

Then you create reassurance by developing a platform for purpose which can also help you to launch these regular employee surveys quickly and easily. The data collected during the management or assessment of performance is automatically stored in aggregated data reported effectively to reduce time and resources.

SUMMING UP EMPLOYEE ENGAGEMENT

The key concept is in employee engagement analysis to ensure that the employees are explicitly and implicitly invested in business processes.

It also helps keep HR relevant and empowered within the organization. It is important to stay alert to over-complexity focusing on actionable intelligence and the ease of operation and maintaining accurate and timely records.

THE ETHOS AND CULTURE WHICH INFLUENCED THE ORIGIN IS BUILT ON THE NOTION OF ENGAGEMENT. HR IS ALSO ITS PRIMARY RESPONSIBILITY. 

To get people analytics and employees surveys correct while ensuring the process is smooth takes good leadership and a sound workforce strategy.

There is a positive correlation between employee satisfaction with their work life balance and workforce performance, which reduces the turnover rate of employees

It’s up to managers to create an environment where it is safe for all feedback – whether good or bad- so that potential issues can be addressed early on.

In all of this, whether it be engagement surveys, employee engagement, hr analytics, people analytics or workforce analysis, data is at the center of it all.

Whatever your case may be Incus Services can help. 

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IF YOU’RE A DATA NOVICE, START OR LOOKING TO GET THE MOST OUT OF YOUR EXISTING DATA MANAGEMENT, GET INTO CONTACT WITH THEM ABOUT THEIR WORKSHOP OR SPECIFIC SERVICES THAT ARE TAILOR MADE FOR FINANCE ORGANIZATIONS. 

But the workshop is just the beginning. Consulting with Incus Services as part of your data improvement drive can make the difference between being a leading organization or falling behind the competition. 

Incus Services can work closely with your organization to help your data talk to you and offer key insights. It is our objective to provide businesses with the machine learning and artificial intelligence strategies that they need to succeed. 

Aren’t you ready to take your business to the next level? Why wait another moment to lead the finance sector through technology and digital transformation? 

YOU’VE GOT THE DATA AND INCUS SERVICES HAS THE EXPERTISE TO HELP YOU REMAIN LONG-TERM LEADERS IN YOUR FIELD. 

Becoming a data scientist among business leaders can be one of the most exciting opportunities that you will ever pursue.

The real-world idea of being able to use your knowledge and skills to help solve some of the world’s toughest problems is enticing, but how do you get there?

THIS GUIDE WILL TAKE YOU THROUGH EVERYTHING FROM WHAT DATA SCIENTISTS ACTUALLY DO, WHERE THEY WORK, AND EVEN HOW MUCH THEY MAKE.

We’ll talk about specific skills needed for the job, different education paths if this career interests you, and any other questions or things to consider when deciding whether or not a career in data science is right for you.

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Many business leaders may recognize the importance of data to their businesses but may be unsure as to how to incorporate data to achieve success.

Here’s your cheat sheet to answer your difficult data science questions and begin your journey of using data analytics to influence your business decisions.Whether you’re among business leaders who are looking to advance your career or hire data scientists or a university student about to begin their career, we’re sure you’ll find this list useful.

Let’s ensure that after getting through this ultimate FAQ that you make a data-driven executive decision to be more open to data science.

WHAT DOES A DATA SCIENCE MANAGER DO?

A data scientist manager is responsible for overseeing the day-to-day activities of a team, including assigning tasks and goals.

They are also charged with developing or implementing new projects that will help their company grow. The Data Science Manager ensures appropriate staffing levels across all resource groups (data scientists, engineers, product managers) in order to leverage data to make business decisions.

a holographic image connected people over which is the words data management

THEY MAY ALSO BE RESPONSIBLE FOR CHOOSING THE DATA SCIENCE TOOLS THAT BEST SUITS THE ORGANIZATION TO ASSIST IN MAKING BENEFICIAL DATA-DRIVEN SOLUTIONS.

This is achieved by turning the numbers into real-world strategies that can help to grow the business or stay above the competition within an industry.

WHY IS DATA SCIENCE FOR MANAGERS IMPORTANT?

Data science, in its broadest scope, is the use of data to better understand our world. It’s predictive analytics and modeling that help businesses make decisions on business strategy development or even supply chain management.

Data science for business leaders and managers can mean the difference between persistent challenges and using business intelligence to solve real-life problems, improve new and existing projects and enhance decision making to gain traction within the industry.

Data science and machine learning can also optimize the operations of the company through data analysis; through training, it can transform your employees into active learners to improve the organization.

This is why data science teams which focus on data analysis are important.

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IS DATA SCIENCE STILL IN DEMAND IN 2021?

Regardless of the industry, data science is in demand. All business leaders, executives, and even educational institutions can use data to improve their services.

DATA SCIENCE TEAMS ARE CONSTANTLY EXPANDING TO INCLUDE MORE PROFESSIONALS WHO CAN TURN STATISTICS INTO KEY BUSINESS INSIGHTS.

Data science and analytics will only continue to grow in popularity as more companies embrace the knowledge and solutions that they can offer.

WHAT IS EXECUTIVE DATA SCIENCE SPECIALIZATION?

Whilst data scientists are typically responsible for the design, development, and delivery of a range of analytic solutions; Data Science Executive Specialists focus on building out projects that help to drive strategy.

They use their deep understanding of business priorities across an organization to identify where data science can have the most impact.

several animated workers placed along the words data science.

WHAT MAKES A GOOD DATA SCIENCE LEADER?

A good data science leader needs strong communication skills, as these are critical in building relationships with colleagues and clients alike.

This person will also need excellent organizational abilities because they typically manage multiple projects simultaneously across an organization.

Lastly, the Data Science Leader should be proficient at understanding statistics or have a keen interest in learning more about it so they can take advantage of all of its potential benefits!

IS DATA SCIENCE AND ANALYTICS STILL VALUABLE?

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We are increasingly living in a data-driven world. Social media marketing, digital advertising, and the internet of things have led to an explosion of information that can be used for decision-making.

WITH THIS NEW ERA OF BUSINESS INTELLIGENCE EMERGING, MANY PEOPLE ARE ASKING THE QUESTION: IS DATA SCIENCE AND ANALYTICS STILL VALUABLE?

It’s true that our world will never go back to being complete without data; however, we must remember that there are more than just numbers on a screen or statistics in text format.

The most important element in any organization’s success is its people – their knowledge, skill-sets, and abilities – not what gadgets they use or how much money they spend on software.

World-class business leaders and executives into data science realize more than ever before that they need both real-world hands-on experience and formal training if they want to complete data science projects and succeed in this rapidly expanding field.

HOWEVER WITH ALL THE BENEFITS IT PROVIDES FOR BUSINESSES TODAY, IT’S HARD TO IMAGINE A WORLD WITHOUT DATA.

It’s now not a question of whether or not you need analytics, but when it will be used in your organization! It can help drive decisions from supply chain management to customer development.

Data analytics also helps to improve productivity by reducing waste and increasing profitability with intelligent insights on how best to allocate resources for maximum impact.

IS DATA SCIENCE A FUN JOB?

Many people think that data science is a boring job. They think you’re sitting in an office all day crunching numbers behind a computer screen, and that it’s just not fun.

BUT THE TRUTH IS, DATA SCIENTISTS HAVE SOME OF THE MOST EXCITING JOBS OUT THERE!

Data scientists use their skills to solve tough business problems by analyzing large amounts of data.

The best part? You usually get to choose your own work hours!

WHAT KIND OF DEGREE IS REQUIRED TO BECOME A DATA SCIENTIST?

a young lady looking very perplexed.

YOU ACTUALLY DON’T NEED A DEGREE!

Certifications are a great way to gain an edge because they allow you to develop skills that are hard to find in your desired industry.

THEY’RE ALSO A WAY TO VALIDATE YOUR SKILLS, SO RECRUITERS AND HIRING MANAGERS KNOW WHAT THEY’RE GETTING IF THEY HIRE YOU.

In most online data science courses, you receive a certificate of completion at the end. They also provide ample opportunities to use data from real-world business challenges.

Lots of people assume they need what many consider an executive education to become fully competent in data science and be a leader in real-life decision-making, this is simply not true.

Self-paced data science courses such as those provided by Incus Services through their Data Science Workshop with emphasis on the use of Tableau can help you grasp the foundations of data science and this is all done through online learning.

For further insight into how to become a data scientist without getting into debt by doing an entire degree, check out this blog post.

THE FUTURE OF DATA SCIENCE CERTIFICATIONS

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World class business leaders and executives into data science realize more than ever before that they need both real world hands-on experience and formal training if they want to complete data science projects and succeed in this rapidly expanding field. Fortunately, there’s never been more opportunities for people looking to pursue certification programs online.

COLLABORATING WITH A DATA SCIENTIST IS NOT THE SAME AS BEING ONE, AND THESE CERTIFICATIONS CAN HELP YOU TO DIFFERENTIATE YOURSELF FROM YOUR PEERS.

Combining that hands-on experience and formal training will help you succeed in this rapidly expanding field. Even if you do not wish to become a data scientist, understanding the basics of the role can serve as a great advantage when collaborating with them.

ONLINE COURSES HAVE BECOME VERY POPULAR BECAUSE IT DOESN’T REQUIRE TAKING TIME OFF WORK OR GIVING UP OTHER COMMITMENTS LIKE FAMILY OR FRIENDS.

Certificates also offer an opportunity for someone who already has a full-time job but wants to learn some new skills on their own schedule without needing to quit his/her current position!

This means you can complete those data science projects while learning about analytics online. This is a significant career gain and a potent addition to your professional skills.

CARIBBEAN BASED ACCESS

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The great thing about data science certification is that it can be gained through self-paced online courses, such as those offered by Harvard University.

IN FACT, AS A RESULT OF COVID-19 HARVARD UNIVERSITY OFFERED A WIDE RANGE OF COURSES ONLINE FOR ANYONE AROUND THE WORLD, THROUGH THE E-LEARNING PLATFORM EDX.

If you are based in the Caribbean, don’t feel as though you are being left out. The aforementioned programs are available to all budding data scientists who want to dive into data analysis and data visualization.

AVOIDING THE UNIVERSITY LONG HAUL AND STUDENT DEBT.

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Many people assume that they need to attend University for 3-5 years pursuing a degree in order to become a data science.

THIS IS SIMPLY UNTRUE.

Many online courses and workshops offer a data science certification program which can explain applied data science without the burden of student debt and full-time classes.

HOW CAN YOU GET MORE HELP?

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Whatever stage you may be at in your data journey, Incus Services can help you.

WITH SOUND GUIDANCE FROM LEADING EXPERTS IN THE FIELD THEY WILL PREPARE YOU FOR YOUR DATA JOURNEY STEP BY STEP.

Take a look at how we help clients.

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As digital tools are becoming more popular, many professionals are looking for ways to stay relevant.

DIGITAL BADGES CAN BE A GREAT WAY TO SHOWCASE YOUR SKILLS AND ACHIEVEMENTS WHILE ALSO GIVING YOU THE OPPORTUNITY TO GAIN RECOGNITION IN YOUR INDUSTRY.

Digital badges are huge in first-world business and can carry considerable weight.

This article will discuss digital badge basics, what they mean for business professionals, and how digital badges can help improve your professional image on social media channels.

EASILY VERIFIED IN REAL TIME

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DIGITAL CREDENTIALS OR DIGITAL BADGES PROVIDE AN EASY AND ACCESSIBLE WAY TO SHOW OFF YOUR ACCOMPLISHMENTS AND TRAINING.

They are digital representations of your skills and expertise. Digital badges can be verified in real-time so you know when someone has been trained or certified, which is especially important for businesses with strict quality control standards.

DIGITAL BADGES PROTECT YOUR CREDIBILITY

A digital badge makes it easier to showcase the work that you do as a professional while also protecting your credibility.

Digital badges allow you to focus on what is most important, which means that digital professionals are free from having to continually prove their credentials and take care of formalities like certifications or degrees.

Some businesses use them as rewards for employees, like good employee points, while others solely use digital badges to signify skill advancement and certification. It all depends on the organization.

DIGITAL BADGES FOR BUSINESSES HELP TRAINERS/TRAINEES STAY ORGANIZED

Digital badging can also help trainers stay organized in the classroom. Since digital badges are digital, they can be easily tracked and verified in real-time.

This is especially helpful for teachers who want to stay organized with their students’ progress while also keeping track of the material that has been covered so far in a course.

DIGITAL BADGES: WHY THEY MATTER TODAY

Social media plays an important role in today’s digital world. With digital badges, these social media channels can help make your digital presence more credible and professional.

Social media networks like LinkedIn, Facebook, Twitter, Instagram are all great places to share your digital badge with people you meet or interact with online which is a key way of building credibility on various networking sites.

BENEFITS OF DIGITAL BADGES

Your achievement can then easily be showcased on LinkedIn Facebook Twitter and LinkedIn. It can also be printed to any time.

Use Searchability to find your achievements on search engines or set private privacy and only share with selected folks.

You may post this credential on Your site in your email signature or saving as quickly as possible.

CREATE A DIGITAL RESUME

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92% of individuals in a digital badge program have said that Digital badges improved jobability, especially because these badges are web-enabled versions of credential skills.

DIGITAL BADGE BUSINESS CERTIFICATION HELPS YOU BUILD A BUSINESS CERTIFICATION RESUME ONLINE IN A WAY THAT IS NON-TRADITIONAL AND HELPS YOU AS THE LEARNER, KEEP AN ACCOUNT OF YOUR SUCCESS.

Digital badges are unique because they are transparent and they feature the data it is embedded by the issuer. The purpose is to show verifiable, trustful achievements.

HOW CAN YOU GET ONE?

Many online certification courses or workshops offer digital badges as digital credentials. Business and top leaders understand the importance of easily verified and clickable certifications, a move away from the world of paper.

IT’S THE BEST WAY TO BE DATA DRIVEN AND FORWARD THINKING IN HOW YOU SHARE YOUR HIGHER EDUCATION.

The certification or learning outcome is one part of the journey. Open badges help you and others looking at your digital footprint follow your success once you share your badge.

THESE BADGES ARE SPECIFICALLY POPULAR WITH PROGRAMS WHICH CATER TO TECHNOLOGY AND BUSINESS INTELLIGENCE.

For instance, many online courses and workshops offer a data science certification program that can explain applied data science without the burden of student debt and full-time classes.

Incus Services is the best example of getting the most out of online learning, and they incorporate a digital badge program as part of their data analytics workshop package!

This means that at the end of the workshop you get a digital badge as certification.

NO PAPER, NO HASSLE, AND IT WILL NEVER GET LOST OR MISPLACED!

WHATEVER YOUR CASE MAY BE INCUS SERVICES CAN HELP. 

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If you’re a data novice and looking to get the most out of your existing data management, get into contact with them about their workshop.

But the workshop is just the beginning. Consulting with Incus Services as part of your data improvement drive can make the difference between being a leading organization or falling behind the competition. 

INCUS SERVICES CAN WORK CLOSELY WITH YOUR ORGANIZATION TO HELP YOUR DATA TALK TO YOU AND OFFER KEY INSIGHTS.

It is our objective to provide businesses with the machine learning and artificial intelligence strategies that they need to succeed. 

Data analytics is the most important marketing tool today. Why? Data tells you what is working and data analysis points out where to focus your efforts.

If you want your business to be successful, data should be a central component of your marketing strategy and business analytics.

IN THIS BLOG POST, WE WILL TALK ABOUT WHY DATA ANALYTICS IS SO IMPORTANT AND THE TOP BENEFITS THAT IT CAN PROVIDE FOR MARKETERS.

Marketers must know what works and why. Data tells you what is working, but data analysis also points out where to focus your efforts.

For instance, an e-commerce company might have a page that has lower conversion rates than the rest of their website pages due to poor design or functionality. This big data point would highlight to them the need to redesign this specific page in order for it to perform well, like other parts of their site with higher conversion rates.

Data analytics uncovers insights marketers can’t see without data, this is why marketing analytics is a vital component of marketing and business analytics.

DIGITAL MARKETING

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In the digital era, people are more connected than ever before. There is a plethora of information at our fingertips that we can easily share with one another. Digital marketing is an important strategy that businesses use to reach their target audience and potential customers.

WHAT IS DIGITAL MARKETING?  

Digital marketing refers to the process of promoting brands or products using methods on social media sites like Facebook, Twitter, Instagram, etc., as well as blogs and other websites online.

The goal is typically either acquiring new customers (sometimes referred to as “lead generation”) or creating awareness about a particular product or service so consumers make purchases from you instead of someone else.

Digital Marketing is a data-driven methodology that allows marketers to make data-driven decisions. It is becoming essential for success in the marketing industry because of how data can unveil insights they might not have seen without data.

Data analytics marketing is the lifeblood of digital marketing analytics. Without data, marketers are shooting in the dark with no indication of how their efforts are performing.

Data provides a clear picture on what content to create, where to publish it and who your target audience is. 

It also helps us measure ROI by knowing which campaigns were successful and which ones weren’t so that we know where to spend our money next time around.

SOCIAL MEDIA MARKETING

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Social Media Marketing is a way to increase the visibility of your company or product by using social media platforms.

IT CAN BE DONE IN MANY WAYS, SUCH AS TWITTER POSTS, FACEBOOK ADS, AND YOUTUBE VIDEOS.

Social Media Marketing has become an essential part of marketing strategies around the world because it’s much cheaper than traditional marketing methods like TV advertising or newspaper ads and it allows companies to target a specific audience with their message.

It also allows businesses to connect with customers on a more personal level and create relationships that are beneficial for both parties involved in the exchange. 

Social media marketing is a powerful tool for connecting with customers. Marketers are now able to reach out and communicate directly with their target audience, in the comfort of their own homes.

The growth in mobile devices has made social media marketing even more accessible as it can be done on the go. However, marketers need to know how to get started and what tools they should use when designing an effective campaign that will drive sales.

This is where data comes into play because it helps you understand your audience better so you can design campaigns accordingly.

EMAIL MARKETING

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Email marketing is a popular method to reach your target customers and increase your sales. It’s one of the most effective ways for engaging with customers, because email can be used to provide valuable information about products or services that are right for them at the right time.

Email marketing is also an inexpensive way to promote a business by using mass mailers, which could potentially result in higher profits. This is a foolproof component of marketing analytics and business analytics. You can leverage big data through email marketing and easily work it into your data analysis.

Email marketing is a powerful tool for any business to reach their customers, but it’s really important that you have the right data to make your messages effective.

If you don’t use email marketing correctly, then you could be wasting time and money on campaigns that won’t get results.

Your marketing data should lead your marketing analytics to help you leverage big data during the data analysis process.

For example, if someone unsubscribes from one of your emails because they didn’t care about the content in it or felt like they were being spammed by it, then all that work was wasted. With the right data in place and a good understanding of how to effectively use email marketing campaigns, you can avoid this problem and increase responses in future campaigns.

CONTENT MARKETING

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CONTENT MARKETING IS THE PROCESS OF CREATING AND DISTRIBUTING CONTENT THAT IS VALUABLE TO YOUR TARGET AUDIENCE.

Content can be in many formats including articles, blog posts, videos or images. The goal of content marketing is to attract and engage a targeted group of people who are interested in what you have to say about a topic. 

The idea behind this strategy is simple: make quality content available to those who want it, but not necessarily spamming them with ads they don’t want or need.

This way there’s less friction between the company and customer because it’s easier for customers find things they actually want from your company instead of having everything shoved down their throats via annoying pop up ads. 

DATA IS IMPORTANT TO CONTENT MARKETING BECAUSE IT GIVES YOU THE ABILITY TO MEASURE AND ANALYZE YOUR CAMPAIGN.

Data can be used for things such as understanding what type of content resonates with an audience, which provides insight on how to create more effective campaigns in the future.  

WITH DATA, YOU KNOW WHAT TYPES OF MESSAGES ARE WORKING BEST AND WHICH ONES ARE NOT SO THAT WHEN IT’S TIME TO CREATE A NEW CAMPAIGN YOU HAVE A BETTER IDEA WHERE TO START FROM.

Without data, there would be no way of knowing whether or not something was successful or if something needs improvement.

WEBSITE ANALYTICS

Website analytics is a way to measure and analyze the traffic on your website. You want to know how many people are viewing your site, which pages they are viewing, what they like about it, and more. This will help you understand why someone visits your site or not. It also helps you determine if certain features or aspects of the site need improvement. 

WEBSITE ANALYTICS IS IMPORTANT BECAUSE IT REVEALS VALUABLE INFORMATION THAT CAN BE USED IN FUTURE DECISION MAKING FOR AN ONLINE BUSINESS.

It’s necessary to have insight into who your visitors are so that you can provide them with what they’re looking for! You’ll learn things such as: where do most of my visitors come from and which pages were viewed most often.

Data is important in website analytics because it allows the person running the analytics to see what works and what doesn’t based on data. 

WITHOUT DATA, IT WOULD BE IMPOSSIBLE TO KNOW IF A CHANGE MADE TO THE SITE HAD ANY EFFECT OR NOT.

When looking at an analytics report, you can use your intuition about how something should work, but without data you won’t know for sure until you test.

BEST MARKETING

What’s the best marketing strategy for your business? Data-driven marketing is a good place to start.

By collecting and analyzing data, you can tailor your marketing efforts to suit your target audience.

THE WORLD IS CHANGING. INDUSTRIES ARE BECOMING MORE COMPETITIVE.

The power to thrive in the new economy depends on our ability to succeed with data-driven marketing strategies that provide significant value for customers and help them make smarter decisions about their lives, businesses, and communities. 

The best marketing is data-driven because it provides significant value for customers and helps them make smarter decisions about their lives, businesses, and communities.

MARKETING ANALYTICS SOFTWARE

Marketing Analytics Software is a type of software that can help marketers find out what is working on their marketing campaigns or not.

The software analyzes the data and provides information about how well an advertising campaign did, which channels are the most effective, where to focus your efforts in the future, etc. 

WHAT DOES MARKETING ANALYTICS SOFTWARE DO?

It helps marketers find out what is working on their marketing campaigns or not. The software analyzes the data and provides information about how well an advertising campaign did, which channels are the most effective, where to focus your efforts in the future, etc.

WHAT ARE SOME EXAMPLES OF MARKETING ANALYTICS SOFTWARE?

There are many different types of Marketing Analytics Software available for you to use; however one example would be Google analytics, but marketing analytics goes hand in hand with data analytics so data analytics software such as Tableau can be highly effective as well.

CUSTOMER JOURNEY

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Data is so important to the customer journey because it helps marketers and businesses make decisions about how they can best serve their customers.

EVERY CUSTOMER IS DIFFERENT. THEY HAVE THEIR OWN WANTS AND NEEDS, SO IT’S IMPORTANT FOR BRANDS TO CATER TO THEM IN A WAY THAT CAPTURES THEIR ATTENTION.

With this in mind, data collection becomes an essential part of the process.

Data can help marketers understand what customers want from a product or service and use those findings to improve the consumer experience with each interaction. In order to become more successful as a brand, it’s necessary to listen closely and learn about your target audience through data analysis.

PERFORMANCE METRICS

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Data is an important part of Performance Metrics because it provides the context to understand how well a business is performing.

For example, data can help you know where your company stands in terms of growth and what steps are needed to improve performance. With that knowledge, you can make better decisions about what projects need attention and which ones do not. 

DATA IS ALSO THE FOUNDATION FOR PREDICTIVE ANALYTICS SUCH AS FORECASTING FUTURE TRENDS IN REVENUE OR PREDICTING CUSTOMER PREFERENCES BASED ON PAST BEHAVIOR.

Predictive analytics allows businesses to make proactive decisions instead of reactive ones when dealing with customers or making product changes in order to stay competitive.

Data from both internal sources like sales records and external sources like social media allows companies to monitor their reputation online too; knowing how people feel about a company’s products, can be revolutionary to business growth.

DATA VISUALIZATION

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Data analytics and data visualization are two important data analysis tools that can help you make more informed business decisions.

DATA ANALYTICS IS THE PROCESS OF USING DATA TO UNCOVER PATTERNS, RELATIONSHIPS, OR TRENDS.

Data visualization involves making data easier for humans to notice patterns using charts, graphs, maps and other visuals.

WITH TABLEAU, YOU CAN HAVE THE OPPORTUNITY TO EXPERIENCE DATA VISUALIZATION, WHERE EVERYTHING WILL MAKE SENSE!

HOW CAN YOU GET MORE HELP?

a coloured version of the Incus logo with the slogan.

If you’re a data novice, start or looking to get the most out of your existing data management, get into contact with them about their workshop or specific services that are tailor-made for finance organizations. 

But the workshop is just the beginning. Consulting with Incus Services as part of your data improvement drive can make the difference between being a leading organization or falling behind the competition. 

INCUS SERVICES CAN WORK CLOSELY WITH YOUR ORGANIZATION TO HELP YOUR DATA TALK TO YOU AND OFFER KEY INSIGHTS. IT IS OUR OBJECTIVE TO PROVIDE BUSINESSES WITH THE MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE STRATEGIES THAT THEY NEED TO SUCCEED. 

Aren’t you ready to take your business to the next level? Why wait another moment to lead the finance sector through technology and digital transformation?

You’ve got the data and Incus Services has the expertise to help you remain long-term leaders in your field.

Take a look at how we help clients.

the word essentials bolded, capitalized and in red

Today’s world is a complex one. It requires leaders to have essential leadership skills that are vital for the success of the organization. These essential skills will not only help you excel in your personal life, but they will also make you an invaluable asset to the company you work for, and help them achieve their goals as well!

In this blog post, we’ll discuss some essential skills business owners need to become a great leaders, nurture a healthy environment and hold the key to effective leadership.

1. COMMUNICATION SKILLS

an animated graphic of several different people as they speak their words are being released as colored blubs

Good communication skills are crucial to effective leadership

You need to be able to communicate your thoughts effectively, both verbally and written.

If you have great communication skills then the people around you will want to work with you, because they know what it is that you’re thinking about as well as how best to meet those needs!

Communication can involve speaking or writing, but whatever form of communication method works for them – they’ll feel more comfortable working alongside someone who has a strong grasp on their own thoughts.

Another thing: without good communication skills, there’s no way for us to really understand where other people are coming from, which leads us to not being able to empathize with anyone else!

2. LEADERSHIP SKILLS

Leadership skills are isolated skills in themselves, and this is critical to the relationship between the employee manager.

We live in a world that is constantly changing, and if you can’t lead your company to success then they’ll never be able to grow or thrive! You need leadership to successfully get everyone on board with the newest changes happening – even when those people might not want it at first!

You also need leadership for all of the problems that come up during the course of business. Leaders have to be efficient in decision-making so things don’t fall apart while others wait around for someone else’s decision-making process.

The ability to see what needs to be done before anyone else is an essential skill we’re looking for here, but it doesn’t stop there.

The skills of a leader are essential in their own right, but if you can’t get people excited about their work, then there’s no way any success will happen.

A team with enthusiasm is much more likely to succeed than one without it, because when someone has an eagerness for the job they make sure everyone knows how good this company is, which is even better!

It doesn’t stop there: Leaders have to maintain that same kind of positive attitude as well so they don’t lose sight of what needs to be done or become complacent themselves. You need those essential leadership skills on your side every day at work and leading up all towards your goals!

3. VISIONARY SKILLS

four animated men on a boat three of whom are rowing while the man in front is looking through a telescope

Visionary skills are important to business strategy in successful companies.

A lot of the time, people will just focus on doing things that has to be done right now – but what about the future? Leaders need visionary skills so they’re able to look at situations with a long-term vision instead of short-sightedness!

Visionary skills allow you to plan ahead which means you won’t be caught off guard by anything or miss out on opportunities because your head is down looking where your feet should go.

You’ll be more aware of potential dangers, threats, changes before anyone else.

Leaders who have these essential skills understand how everything fits together and all work towards one goal: success for both their company and themselves as well!

4. INTERPERSONAL SKILLS

Interpersonal skills help you develop a successful functional relationship with employees and is a cornerstone of effective leadership.

IT’S NOT JUST ABOUT HAVING THE INDIVIDUAL SKILLS TO DO YOUR JOB WELL – TODAY, IT MATTERS HOW YOU MANAGE YOURSELF WITH OTHER PEOPLE!

Leaders need interpersonal skills so they can support their team members from all aspects of company life: emotionally as well as professionally.

INTERPERSONAL SKILLS HELP EVERYONE GET ALONG BETTER WHICH ALSO MEANS THAT WORK WILL GO SMOOTHER BECAUSE THERE WON’T BE ANY CONFLICTS OR DISAGREEMENTS SLOWING THINGS DOWN FOR ANYONE ELSE.

Great leaders know how important those essential interpersonal skills are, and invest time into developing them further, every single day! This is one way these essential leadership traits become part of who we are on a personal level too, instead of just something we use at work.

5. TEAM BUILDING AND MANAGEMENT SKILLS

an animated graphic of the word team building with an yellow arrow showing an increase

Team building and management skills are essential in this day and age.

Today, we understand that no one person can do everything by themselves – it’s essential to have a team! Leaders need those essential skills so they’re able to find the right people for their teams who will work together effectively towards common goals.

Leaders also need these essential abilities, because without them there would be chaos: when you don’t know how your team is going or what they should all be doing then things just stop moving forward!

WHEN EVERYONE HAS CLEAR RESPONSIBILITIES WITH SPECIFIC DEADLINES ON TOP OF BEING SUPPORTIVE TEAMMATES, ANYTHING IS POSSIBLE!

The best leaders make sure their teams are happy too which means more productivity from everybody involved.

6. DECISION MAKING AND PROBLEM-SOLVING SKILLS

Decision-making and problem-solving skills are crucial in this day and age.

A lot of business owners don’t realize that these essential leadership traits vary depending on the situation you’re faced with – they can be different for every single person!

Leaders need decision-making skills so they’re able to find what’s best suited for them, their team, company, and business altogether based on who those groups are. This will make them great leaders.

Problem-solving skills are just as important because leaders have to constantly make decisions about how things will work out or not work out; if there is a potential conflict that needs addressing; if somebody has done anything wrong which needs fixing.

The list goes on forever but it’ll take time before anybody learns everything necessary to keep up in today.

7. THE VALUE OF EMPATHY AND UNDERSTANDING OTHERS’ PERSPECTIVES

two animated stick persons the orange one comforting the white.

The value of empathy and understanding others’ perspectives is essential in this day and age.

In today’s world, we know that there are many different people who have a variety of backgrounds with unique viewpoints on life – so it’s essential to understand all those perspectives as well!

LEADERS NEED THESE ESSENTIAL SKILLS BECAUSE THEY’LL BE ABLE TO GET THE BEST OUT OF EVERYONE INVOLVED BY BEING ABLE TO PUT THEMSELVES IN ANY SITUATION OR PERSPECTIVE.

Leaders also need these essential abilities for two reasons: one, so they can empathize which means they will try their hardest not only for them but everybody else too; two, because sometimes what you’re thinking about might turn out to actually be somebody else’s problem instead – if your empathy skills aren’t felt you stand the risk of being considered uninvolved or having a lack of perspective.

8. EMOTIONAL INTELLIGENCE FOR YOURSELF AND OTHERS

Emotional intelligence, including the ability to manage your own emotions and understand others’ emotions, is essential in leadership.

LEADERS NEED THESE ESSENTIAL SKILLS BECAUSE IT’S IMPORTANT FOR THEM TO BE ABLE TO RECOGNIZE THEIR OWN LIMITATIONS AS WELL AS OTHER PEOPLE’S – WHICH CAN’T HAPPEN IF WE’RE NOT CAREFUL!

Leaders who possess emotional intelligence have a better understanding of what everyone else is feeling on any given day. Paying a little more attention to the way your team feels or responds to certain actions, helps to avoid misunderstandings or conflicts escalating out of control in the workplace.

The best leaders make sure their team members feel happy; without stress from one another, communication becomes easier; without feelings being hurt, people are more likely to try their hardest; without negativity and resentment, everyone’s doing great and as a result more productive!

9. A WILLINGNESS TO TAKE RISKS WHEN NECESSARY FOR THE GOOD OF ALL 

an animated man on his knees measuring the word risk that rest on top of a bomb

IN TODAY’S WORLD, TAKING A RISK CAN SOMETIMES BE VERY SCARY – BECAUSE IT MEANS THAT YOU COULD EITHER WIN OR LOSE!

Leaders need these essential skills because without them there would be chaos: when you don’t know how your team is going or what they should all be doing then things just stop moving forward! When everyone has clear responsibilities with specific deadlines on top of being supportive teammates, anything is possible!

THE BEST LEADERS MAKE SURE THEIR TEAMS ARE HAPPY TOO WHICH MEANS MORE PRODUCTIVITY FROM EVERYBODY INVOLVED AS WELL AS LESS STRESS AT WORK.

This includes knowing when to take risks so people feel encouraged; knowing how much pressure to put on team members so they don’t feel like they’re being left out, and knowing when to back off with communication because you might be causing a lot of unnecessary stress which nobody needs!

10. AN AWARENESS THAT LEADERSHIP IS NOT AN INDIVIDUAL PURSUIT BUT A COLLABORATIVE ENDEAVOR WITH OTHER LEADERS WHO HAVE THEIR OWN STRENGTHS AND WEAKNESSES

In today’s world, there are many different people who all want to do something – which means it’s essential for us to work together! This is why an awareness that leadership is not an individual pursuit but a collaborative endeavor with other leaders who have their own strengths and weaknesses is essential today.

Leaders need these essential skills because they won’t be able to lead themselves through the entire journey alone: instead of trying figure out everything on your own you can use help from everyone around you. to get anything done much faster than possible before! The best leaders make sure everybody has each other’s backs by being supportive teammates as well as trusting them completely.

Once these key skills are honed by leaders or business owners, the organization will benefit tremendously from sound management and leadership. This will trickle over into heightened workplace responsibility and productivity by all employees, once managers maintain effective collaboration and communication.

an animated man in a suite his shadow however is a very strong muscular man

How data analysts and data scientists get confidence in using data analytics is a question that data analysts, business owners and decision-makers struggle with.

This blog post will talk about the different ways data analysts gain confidence in their work, as well as some tips to help those who are struggling with gaining more confidence.

DATA ANALYSTS PRACTICE TOO!

three post its all with the words practice written on them

There are a few ways data analysts get confidence in using data analytics – by asking data science questions, reading articles, getting feedback on their work, and going through training courses, but the practice is extremely important.

Data analytics or machine learning doesn’t come naturally to a data scientist or data analyst. For some, it is a chosen career path, but for others working with big data and doing data analysis just takes steady practice and data-driven interests.

When data analysts are given the opportunity to practice their data analysis skills, they’ll feel more confident in using them. This can be done by providing data analysts with some information and asking him or her to do a quick review of the data.

ONCE THIS IS COMPLETED, ASK THE DATA ANALYSTS WHAT TYPE OF THINGS HE OR SHE NOTICED WHILE DOING THE REVIEW.

It will provide insight into how well data analysts have been trained in identifying different types of issues that may come up during normal work hours when conducting these analyses.

Especially when dealing with big data, a data scientist or data analyst needs to be critically aware of setbacks or relevant insights to ensure that business decisions are without error.

Assigning data analysts tasks outside of his/her usual routine can help him gain confidence in his skill set as well as build new ones! For example, if someone usually analyzes data in Excel, provide him with a PowerPoint deck and request he analyze it.

several hanging light bulbs the majority of which are off which one light bulb is one.

Analysts also gain confidence by learning how to cope when things don’t go as expected or planned during their analysis.

When analysts become more comfortable with going through different scenarios, they’ll feel confident that regardless of the situation they encountered, they will be able to overcome any challenges put before them!

It’s important for analysts to know what tools are available at his/her disposal should an issue arise while conducting these analyses because this can help analysts regain control if something were too happen unexpectedly.

THIS IS WHY ALL ANALYSTS NEED TRAINING ON DATA ANALYTICS – SO THEY HAVE SKILL-SETS THAT COVER EVERY POSSIBLE SCENARIO IN CASE ONE ARISES!

If analysts are struggling with a specific issue, they should be able to get advice and guidance on how it’s done effectively from someone who is knowledgeable about the subject matter at hand.

THIS WAY ANALYSTS WON’T FEEL ALONE OR AS THOUGH HE HAS NO ONE TO ASSIST IN UNDERSTANDING DATA SCIENCE OR HOW TO GRAPPLE WITH BIG DATA.

It’s important to keep in mind that analysts should not be judged based solely on what they have accomplished so far!

Analysts need to feel valued and encouraged during training sessions because this helps them gain confidence as a budding data analyst.

COACHING CAN INVOLVE GIVING FEEDBACK ON THE ANALYSTS’ WORK, ASKING QUESTIONS ABOUT WHAT THEY WERE SEEING AS WELL AS PROVIDING TIPS FOR FUTURE SUCCESS!

Data analytics professionals need to have knowledge of data science tools so that he/she will feel confident when faced with any project or task given him/her by management or other staff members.

It’s important that analysts are able to identify different data problems if these issues arise during his day-to-day tasks because this helps analysts gain confidence quickly.

CONFUSION OR ANXIETY

an animated man looking very perplexed into the distance

Anxiety is a difficult topic to discuss and understand, but it affects people from all walks of life. Anxiety can be caused by many things, including genetics, traumatic events in your life, or even just every day worries.

THE GOOD NEWS IS THAT ANXIETY DOESN’T HAVE TO CONTROL YOU- THERE ARE MANY WAYS TO GET HELP FOR THE PROBLEM. 

The data analyst is responsible for analyzing the data to extract information and find patterns. However, when the data contains a lot of uncertainty or randomness, it can be difficult to know what information is relevant and where to start. A person’s anxiety level might affect their ability to identify these patterns in this type of situation. 

USERS CAN EVEN FEEL FRUSTRATED AT SWITCHING FROM TRADITIONAL DATA ANALYSIS TOOLS EVEN IF THEY UNDERSTAND THE ADVANTAGES OF AUTOMATION.

Data analysts can gain confidence by practicing, training their analytical skill-sets, and overcoming challenges. Analysts need to know what tools are available at their disposal in case an issue arises during the analysis process.

IF THEY DON’T UNDERSTAND HOW TO USE NEW TOOLS OR FIND THEMSELVES RUNNING INTO ROADBLOCKS FREQUENTLY, THIS CAN CAUSE CONFUSION AND ANXIETY, THEREBY CAUSING A LACK OF CONFIDENCE IN THEIR ROLE.

Employees with comprehensive data analytics have less to worry about when they already have a data collection/report development system. It means employees can focus less on preparing valuable data to give insights to the system.

BECOMING A GOOD DATA ANALYST

Chuck Norris giving a thumbs up

THE GOOD DATA ANALYST KNOWS THE RULE: OVER TIME IT GETS BETTER!!

As analysts age, they start gaining a better understanding of what is more important and relevant to every business. They will become more capable and confident to contribute to business intelligence, this is how analysts get confidence using data analytics, through time.

While on their career path, curiosity pushes data analysts to develop a sense of business intelligence, so you should expect their output to change from a jumble of false alarms to something more data-driven and technical as they progress. They might even want to run big data insights by persons who maybe more knowledgeable to ensure that they are on the correct path to delivering quality results. Subsequently, when data analysts have become more self-sufficient, this can be an indication that they have familiarized themselves with a particular domain.

FOCUS ON YOUR SOFT SKILLS TOO.

an animated graphic showing the top ten soft skills

SUCCESSFUL DATA ANALYSTS APPLY TECHNICAL SKILLS TO THE WORK, BUT STILL USE SOFT SKILLS LIKE COMMUNICATION SKILLS.

The ability to translate complex ideas into clearly understood presentations can be highly effective. Some skills also make an appeal to hiring managers: curiosity, problem-solving, teamwork, and attention to detail. It is likely that you already know about some of these skills.

a working professional sitting behind three monitors all showing graphical data in different chart types

A DATA ANALYST HAS THE KEY TO IMPORTANT BUSINESS DECISIONS IN THEIR HANDS, AS THEIR INSIGHTS ARE DATA-DRIVEN AND HEAVILY STATISTICAL. THIS COMES WITH ITS OWN DEMAND AND VALUE, AS A COMPANY OR ORGANIZATION DEPENDS ON THOSE CONDUCTING DATA ANALYSIS TO LEAD MANAGEMENT TOWARDS SUCCESS. THIS CAN BE INTIMIDATING AND SOMETIMES BURDENSOME, HOWEVER, IT ALSO MEANS THAT ANALYSTS SHOULD BE CONFIDENT IN CONDUCTING THEIR DATA ANALYTICS. ANALYSTS OR EVEN NON-ANALYSTS CAN GAIN CONFIDENCE THROUGH HELPFUL DATA ANALYTICS SOFTWARE SUCH AS TABLEAU.

the tableau logo

Imagine trying to use a spreadsheet, data analytics, or pivot table for data analysis. It would take you hours, if not days, just to find the right information in your file and then organize it into something useful.

WOULDN’T IT BE NICE IF THERE WAS AN EASIER WAY?

Well, now there is! With Tableau Public, users can analyze large amounts of data in minutes instead of hours or days by using interactive visualizations that make sense intuitively. All you need is a browser and their ideas about what they want to learn from the data – no IT support required! 

Whatever your objective may be, Incus Services can help. 

a coloured verison of the Incus Services logo

IF YOU’RE A DATA NOVICE OR JUST LOOKING TO GET THE MOST OUT OF YOUR EXISTING DATA MANAGEMENT, GET INTO CONTACT WITH THEM ABOUT THEIR WORKSHOP OR SPECIFIC SERVICES THAT ARE TAILOR MADE FOR YOUR ORGANIZATION. 

But the workshop is just the beginning. Consulting with Incus Services as part of your data improvement drive can make all the difference between being a leading organization or falling behind the competition. 

Incus Services can work closely with your organization to help your data talk to you and offer key insights. It is our objective to provide businesses with the machine learning and artificial intelligence strategies that they need to succeed. 

Aren’t you ready to take your business to the next level? Why wait another moment to lead the finance sector through technology and digital transformation? 

an animated finger pointing to you

YOU’VE GOT THE DATA AND INCUS SERVICES HAS THE EXPERTISE TO HELP YOU REMAIN LONG-TERM LEADERS IN YOUR FIELD. 

Data cleaning is an important and complex process, but it’s one that has to be done.

In data-driven industries like data mining, data analytics, and data science the data you work with can have a significant impact on the success of your project.

To give yourself the best chance at success in these fields it’s imperative to make sure your data is as clean as possible by using some tricks of the trade.

This blog post will seek to discuss how to go about this process aimed at those who are new to data cleansing or just want more information on what they should do when they’re faced with a messy data set.

DATA CLEANSING IS THE PROCESS OF REVIEWING AND CORRECTING DATA TO REMOVE ANY INCONSISTENCIES, DUPLICATES, OR INCORRECT ENTRIES.

an animate graphic of three men working along a folder

Data cleaning is an essential step in the data preparation process that can make or break a project. It’s also one of the most difficult steps to get right because it requires so much attention to detail and often takes more time than other parts of the data preparation process.

Data cleansing is a set of methods for detecting and removing errors in a data set.

Errors generated during data collection are typically removed using simple techniques such as correcting typos, deleting blank fields, or filling in missing values with default values from another source; while errors introduced by subsequent processing require more complex approaches like duplicating records with matching values across multiple columns or filtering out outliers identified through statistical analysis.

The overall goal is to remove any incorrect or irrelevant information so you’re left with only accurate data points.

WHY IS DATA CLEANING NECESSARY?

an animated image of a database and a broom

Data cleaning is one of your most crucial responsibilities to be an informatics expert. Having poor data can affect your processes and analyses.

Poor data can cause an algorithm to fail, but well-structured data might provide impressive results. It is important to understand the various methods that a data cleaner can apply to improve data quality.

Not all data is useful so this is another factor that impacts the data. Data cleansing practices can allow for improved data quality by removing unwanted outliers during the data cleansing process, leaving the data scientists with only quality data, more specifically, clean data.

THE IMPORTANCE OF DATA CLEANING IN BIG DATA

Data purge or scrubbing or adhesion is the procedure for the correction or removal of incorrect or corrupt data. This is an important aspect of data cleaning and removing unwanted outliers during the data cleaning process.

This process is crucial and was emphasized since wrong data has caused business errors in decisions, conclusions, and analysis. This data cleaning process can also be time-consuming depending on the amount of data and the quality of data.

DATA WASHING IS AN IMPORTANT DATA CLEANSING PRACTICE.

Data washers will scrub data by identifying and removing erroneous data that could mess up the analysis of the final data set. When data scientist cleanses their data, they are trying to remove any errors in order for the process or algorithm to progress correctly. They want it as clean as possible so this means no duplicates, correct information with accurate values, and relevant information without irrelevant noise.

Data washing can be a tricky undertaking as it increases the volume and speed of data in many machine learning applications. The real-life dirty data cleaning processes can become expensive, causing businesses to forfeit the data cleansing process. This can prove to be detrimental to decision-making if there are unwanted observations and data set errors plaguing the quality of data.

a floor lined with ones and zeros is being cleaned up by a blue broom

There are businesses that lost huge amounts of money because of poor data. The potential of big data is somewhat elusive, as there is no filter for the raw data that companies are getting. These are the benefits of data cleaning! You save money in the long run when you spend to ensure the business has an excellent data cleansing process so the data analysis can produce sound results that are devoid of unwanted outliers, missing values, dirty data, or duplicate data.

a man sweeping up alphabet letters that have been scattered along the floor

Data purge or scrubbing is another procedure for correcting incorrect or corrupt data. This step is crucial because wrong data can cause business errors in decisions.

REMOVE UNWANTED OBSERVATIONS

When cleaning data, it’s important that you remove unwanted observations first. This means removing duplicate or neologized data. Irrelevant views are those that are not in line with what you intend to solve.

DUPLICATING DATA WILL ADD TO THE QUANTITY OF DATA AND WILL CAUSE LOST TIME. CONCENTRATION ON THIS POINT WILL STOP ANY POSSIBLE TROUBLES.

two animated birds discussing the synonyms for the words duplicating

The majority of duplication in observations occurs in the collection of data. Irrelevant observations are when the observation is not connected with the problem of analyzing. As a result. it improves analysis and minimizes distraction from the main target.  This is another one of the benefits of data cleaning since duplication represents dirty data and must be eradicated in the cleansing process.

MAKE SURE DATA IS OBVIOUSLY IRRELEVANT AND THEY AREN’T NEEDED FURTHER DOWN TIME.

An important aspect of data collection is ensuring that the target is right, that the data science is applicable to the issue at hand. Quality data is relevant data, and this is representative of clean data.

WHEN DEALING WITH BIG DATA AND MACHINE LEARNING YOU MUST ENSURE THAT THERE ARE NO MISSING VALUES, DUPLICATE DATA OR IRRELEVANT INFORMATION, OR ELSE!

the word essentials bolded, capitalized and in red

IS DATA CLEANING ESSENTIAL?

As the amount of data used becomes more widely the more a problem can arise. Example: A company could call clients in a predictive dialing service. Any business whose data is not clean may have some errors made in communicating with clients. As a professional in the IT industry, it is your job to keep it flowing smoothly. That also means a great part of the data cleaning is required – so if the wrong name appears beside the wrong number, this can cause huge problems including some disgruntled customers.

Data scientists’ jobs are to ensure that data remains clean, but data cleaning is only one step of the ladder, they also need to be able to leverage and visualize that clean data.

Whatever the case, Incus Services can help. 

a coloured verison of the Incus Services logo

IF YOU’RE A DATA NOVICE OR LOOKING TO GET THE MOST OUT OF YOUR EXISTING DATA MANAGEMENT, GET INTO CONTACT WITH THEM ABOUT THEIR WORKSHOP OR SPECIFIC SERVICES THAT ARE TAILOR-MADE FOR YOUR ORGANIZATION. 

But the workshop is just the beginning. Consulting with Incus Services as part of your data improvement drive can make the difference between being a leading organization or falling behind the competition. 

Incus Services can work closely with your organization to help your data talk to you and offer key insights. It is our objective to provide businesses with the machine learning and artificial intelligence strategies that they need to succeed. 

Aren’t you ready to take your business to the next level? Why wait another moment to lead and explore your sector through technology and digital transformation? 

an animated finger pointing to you

YOU’VE GOT THE DATA AND INCUS SERVICES HAS THE EXPERTISE TO HELP YOU REMAIN LONG-TERM LEADERS IN YOUR FIELD.

In business, it is always a good idea to diversify your portfolio in order to reduce risk. A diversified portfolio helps your business thrive when the market fluctuates since you’re able to find new opportunities that would not have been possible otherwise.

In this blog post, we will discuss 6 ways you can diversify your business portfolio and ensure long-term success for your company!

1. RESEARCH AND IDENTIFY NEW MARKETS TO EXPAND YOUR BUSINESS

It’s time to make some changes and create new opportunities for your business. The first step is research, where you identify markets that would be profitable to sell into. Make your own little investment portfolio.

ONCE YOU HAVE A LIST OF POTENTIAL MARKETS, IT’S IMPORTANT TO FIND OUT WHO THE DECISION MAKERS ARE WITHIN THOSE COMPANIES.

This will help ensure that they’re receptive when you reach out with your strategic proposal.

Once you’ve found contact information, send them an email introducing yourself and explaining why their company should work with yours. It may take some time before they respond or show interest but don’t give up! Persistence pays off so keep trying until someone says yes!

ON ANOTHER NOTE:

If you are finding it difficult to get the attention of new customers, it may be time to look into expanding your business. Maybe there is a potential market that you haven’t thought about before? Think of it as customer diversification.

A diversified customer base is a diversified portfolio, and at the end of it all these investments pay off.

THE FIRST THING ANY BUSINESS SHOULD DO IS LOOK AT THEIR CURRENT CUSTOMER BASE AND SEE WHAT THEY LIKE AND DISLIKE ABOUT THE COMPANY’S PRODUCTS OR SERVICES.

This can give insights on what other demographics might enjoy them as well (i.e., people who like certain things but don’t care for others). 

Secondly, research similar industries in order to identify how they are doing financially and where the opportunities lie within these companies. This can help you identify and prioritize business opportunities that would be profitable for your business as well.

2. FIND A WAY TO DIVERSIFY THE PRODUCTS YOU OFFER

Do you know what your customer wants? It’s hard to be a successful business owner and not have an idea of the desires and needs that drive your customers along the way.

That’s why it’s important to take into account other aspects that may affect their decision, such as demographics, lifestyle, and interests. These elements can help you better understand who they are and what they’re looking for in a product or service.

THIS KNOWLEDGE WILL ALLOW YOU TO PROVIDE MORE RELEVANT SOLUTIONS FOR THEM WHICH WILL INCREASE SALES AND HELP GET YOU TO A MORE DIVERSIFIED PORTFOLIO.

At first, you might think that your product is the only one worth investing in. But if you want to make a profit and be competitive, it’s important to diversify what you offer.

There are many different types of products out there worth considering adding to your line-up. For example, if you’re running an online store for pet supplies, consider expanding into jewelry or clothing for pets as well. You never know when someone will come along looking for something specific like this!

3. CONSIDER ADDING SERVICES THAT AREN’T DIRECTLY RELATED TO YOUR PRODUCT OR INDUSTRY

When you’re looking to expand your business, it’s important to consider adding services that aren’t related to your product or industry. This will help diversify the revenue streams and provide more opportunities for growth. One way of doing this is by partnering with other businesses in a complementary area.

FOR EXAMPLE, IF YOU OFFER LANDSCAPING SERVICES, PARTNERING WITH SOMEONE WHO OFFERS LAWN CARE WOULD BE A GREAT OPTION.

Another idea is offering consulting services for other companies on how they could improve their marketing efforts and increase sales through social media and digital advertising channels like Facebook Ads and Google AdWords. 

In order to find potential partners outside of your field, look online at sites such as LinkedIn where people from many different industries are connected through professional relationships or shared interests.

4. LOOK FOR WAYS TO LEVERAGE CURRENT RESOURCES AND ASSETS IN ORDER TO GENERATE REVENUE STREAMS

an animated image of a man folding a serving tray with a pig bank, a suitcase and a pile of gold coins

Many entrepreneurs and small business owners struggle with generating revenue streams. The truth is, many current resources and assets can be leveraged in order to generate additional income for the company.

Here are a few examples: accepting credit card payments through PayPal, adding Amazon Affiliate links on your website or blog posts, using Google Adsense ads or Amazon Associates ads on your site, selling products wholesale to retail stores. These are just a few of the ways you can increase revenue without hiring more staff members.

THERE ARE MANY WAYS TO GENERATE REVENUE STREAMS AS A SMALL BUSINESS OWNER.

The most important thing is to take the time to evaluate your current resources and assets in order to determine which one would be best for you. Sometimes it may make sense for you to sell something, other times you might consider renting out space.

PERSONAL FINANCE AND ASSET CLASSES ARE ALSO A MAJOR CONSIDERATION FOR BUSINESS PORTFOLIO DIVERSIFICATION.

a piggie bank in front of the a jar of pennies at the side of a white board with the words written personal finance

Asset classes are groups of similar investments that are generally expected to behave similarly in a variety of economic conditions.

For example, cash and investment-grade bonds tend to react the same way during periods of recession or deflation as they do during inflationary times.

Taking time to evaluate your current resources means looking into these financial holdings, mutual funds stock bonds, and so on, all to alleviate risk when chasing a well-diversified strategy.

Regardless of what direction you choose, there is no doubt that leveraging your current resources will help grow your business exponentially!

5. EXPAND INTO OTHER GEOGRAPHICAL AREAS WHERE THERE IS OPPORTUNITY, SUCH AS INTERNATIONALLY (ESPECIALLY INCREASE YOUR ONLINE PRESENCE)

an animated image of the world globe

The Internet is a very popular and growing market. People tend to do most of their shopping online, and this trend doesn’t seem to be going away anytime soon.

AS SUCH, MANY BUSINESS OWNERS ARE LOOKING FOR WAYS TO EXPAND INTO OTHER GEOGRAPHICAL AREAS WHERE THERE IS OPPORTUNITY: THIS CAN ALSO BE DONE ONLINE.

You may also think about expanding from your current location to opening up an office or warehouse in another city, state, or country. This gives you access to new customers who live near this new location while still servicing all of our old customers with ease. 

6. INCREASE MARKETING EFFORTS WITH CONTENT MARKETING, SOCIAL MEDIA, AND SEO CAMPAIGNS

Do you want to increase your marketing efforts? Content Marketing, Social Media, and SEO are all key components of a successful marketing campaign.

Blogging can be an effective way to connect with customers on a more personal level. With the help of quality content written for your audience by you, you will create trust and authority in your industry or niche. You will also generate leads that convert into sales at the end of the day!

Content marketing is a great way for businesses to engage in conversations with their current and potential customers.

THE MORE CONTENT THAT YOU CREATE, THE BETTER CHANCE YOU HAVE OF RANKING ON GOOGLE.

Social media can be used to promote your business or blog posts and can also be used as a customer service platform.

SEO is the backbone of any successful online campaign. SEO helps make sure that your website ranks high in search engine results pages (SERPS).

One major common thread in all of these diversification options is the presence of data. You will need to follow and leverage the data at your disposal every step of the way. For this, Incus Services can help.

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IF YOU’RE A DATA NOVICE, OR JUST LOOKING TO GET THE MOST OUT OF YOUR EXISTING DATA MANAGEMENT, GET INTO CONTACT WITH THEM ABOUT THEIR WORKSHOP OR SPECIFIC SERVICES THAT ARE TAILOR-MADE FOR YOUR ORGANIZATION.

But the workshop is just the beginning. Consulting with Incus Services as part of your data improvement drive can make the difference between being a leading organization or falling behind the competition.

Incus Services can work closely with your organization to help your data talk to you and offer key insights. It is our objective to provide businesses with the machine learning and artificial intelligence strategies that they need to succeed.

Aren’t you ready to take your business to the next level? Why wait another moment to lead the finance sector through technology and digital transformation?

YOU’VE GOT THE DATA AND INCUS SERVICES HAS THE EXPERTISE TO HELP YOU REMAIN LONG-TERM LEADERS IN YOUR FIELD.

Tableau and Power BI are two of the top business intelligence tools on the market today. Both are renowned for their cutting-edge business intelligence and data visualization tools, which help data analysts conduct data analysis.

But which one is best for your company?

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THERE ARE MANY FACTORS TO CONSIDER WHEN CHOOSING A TABLEAU OR POWER BI, FROM PRICE TO DATA VISUALIZATION CAPABILITY.

In this post, we will break down tableau vs power bi so you can make an informed decision about which tool is right for your business!

Tableau and Power BI is based on different technologies and it would be unfair to suggest that the conclusions are drawn here apply to every use case.

POWER BI VS TABLEAU : KEY DIFFERENCES

the words versus

Tableau is the most advanced data visualization tool within the business intelligence field. For the broader market, it is highly effective. It lets you simplify raw inputs in an understandable format.

DATA VISUALIZATIONS ARE EASY TO ANALYZE IN TABLEAU AND CREATED CHARTS ARE PRESENTED AS GRAPHS AND WORKSHEETS.

A comparison to Tableau’s scalability testing document shows Tableau Server as a business intelligence tool is 2.55x more scalable than Power BI Service.

the tableau logo

Power BI is a more complex tool that has been essentially considered an extension to excel, as it has fewer drag and drop features and a more complicated user interface.

POWER BI AND TABLEAU: WHICH IS THE BEST DATA VISUALIZATION?

Microsoft Power BI and Tableau are two powerful tools in data visualization.

At first glance, their functioning and benefits may very much seem similar, but Tableau offers more advanced data visualization options than Power BI and allows users to create reports quickly through ease of use.

WHICH IS BETTER: POWER BI OR TABLEAU?

an animated hands one pointing down and the other up under which are the words which is better

Since being founded in 2003, Tableau has been the gold standard for a tool that helps with data visualization.

It provided selection by various criteria, integration, and display of information.

TABLEAU PROVIDES A USEFUL TOOL FOR IMAGE SHARING FOR CREATING SIMPLE GRAPHS, MAPS AND VISUALIZATIONS.

The program supports a great number of data sources including Excel, many database servers, cloud systems, and more.

a young lady writing the words value

IT’S A POWERFUL VISUALIZATION TOOL THAT ALLOWS USER TO WRITE CUSTOM CONTENT PACKS FOR THE TEAM OR ENTIRE ENTERPRISE – INCLUDING DASHBOARDS, REPORTS AND DATASETS THAT OFFER EACH USER A UNIQUE VIEW OF THE MOST IMPORTANT BUSINESS METRICS.

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WHEN IT COMES TO BUSINESS INTELLIGENCE, THERE ARE PLENTY OF OPTIONS OUT THERE. BUT WHEN YOU NEED SOMETHING THAT’S POWERFUL AND EASY-TO-USE, TABLEAU IS THE WAY TO GO!

an animated image to depict business intelligence

POWER BI IS GREAT FOR DATA VISUALIZATION, BUT IF YOU WANT MORE THAN JUST CHARTS AND GRAPHS THEN TABLEAU HAS ALL THAT PLUS INTERACTIVE DASHBOARDS, CUSTOM VISUALS WITH LIVE CONNECTIONS TO YOUR DATA SOURCES.

And because they’re cloud-based; all your work can be accessed from anywhere on any device.

SO WHY NOT USE WHAT’S BEST?

There’s even the option between Tableau desktop and Tableau online, as the Tableau server facilitates all alternatives.

All this can be accomplished without complicated google analytics or extended Microsoft products.

Data analysts around the world have confessed to using Tableau as their personal data warehouse, where their visualizations power their decision-making. Tableau’s customer support is unmatched as they work to please users with a free channel to communicate their problems and help them get back on track.

POWER BI OFFERS MUCH LESS IN TERMS OF FUNCTIONALITY AND DATA VISUALIZATIONS AS COMPARED TO TABLEAU.

Many users complain of the complicated user interface and slow load times on Power Bi desktop.

MANY POWER BI USERS HAVE SHIFTED TOWARDS TABLEAU

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TABLEAU IS A GREAT TOOL FOR BUSINESS INTELLIGENCE THAT ALLOWS YOU TO CREATE INTERACTIVE DASHBOARDS EASILY SO YOUR WHOLE ORGANIZATION CAN THRIVE!

Put an end to decision fatigue by choosing a tool that makes life easier for yourself and the people in your company who will be using it too–Tableau!

AS YOU ATTEMPT TO CREATE DASHBOARDS AND REPORTS USING POWER BI AND TABLEAU, YOU’LL NEED TO UNDERSTAND HOW TO LEVERAGE YOUR DATA SO YOU CAN MOVE FORWARD FROM SIMPLY CREATING DASHBOARDS AND REPORTS, TO DEVELOPING VALUABLE DATA POINTS FROM THE ANALYTICS PLATFORM IN USE.

a screenshot of an tableau dashboard for the company lovelytics.

For instance, if you were to create visualizations using tableau online you will develop a wide range of business intelligence that can help push your company forward.

Why not get started on your data analytics journey? Now that you no longer have to worry about Tableau vs Power bi, you can focus on data analytics.

WHATEVER THE CASE MAY BE, INCUS SERVICES CAN HELP! EVEN IF YOU HAVE QUESTIONS ON BUSINESS INTELLIGENCE AND DATA VISUALIZATION OR TABLEAU DESKTOP VS TABLEAU ONLINE, INCUS CAN ANSWER THEM FOR YOU!

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IF YOU’RE A DATA NOVICE OR LOOKING TO GET THE MOST OUT OF YOUR EXISTING DATA MANAGEMENT, GET INTO CONTACT WITH THEM ABOUT THEIR WORKSHOP OR SPECIFIC SERVICES THAT ARE TAILOR-MADE FOR YOUR ORGANIZATION. 

But the workshop is just the beginning. Consulting with Incus Services as part of your data improvement drive can make the difference between being a leading organization or falling behind the competition. 

INCUS SERVICES CAN WORK CLOSELY WITH YOUR ORGANIZATION TO HELP YOUR DATA TALK TO YOU AND OFFER KEY INSIGHTS.

It is our objective to provide businesses with the machine learning and artificial intelligence strategies that they need to succeed. 

Aren’t you ready to take your business to the next level? Why wait another moment to lead and explore your sector through technology and digital transformation? 

an animated finger pointing to you

YOU’VE GOT THE DATA AND INCUS SERVICES HAS THE EXPERTISE TO HELP YOU REMAIN LONG-TERM LEADERS IN YOUR FIELD. 

Click here to discover how to use data to get you to the next level even if you don’t know how to code or program

Data analysis is a powerful tool that can help any company reach its goals. In the Caribbean region, data analytics software is becoming more and more popular, because data analysts are able to make sense of data that would otherwise be too difficult for employees in the business to interpret. The data can be analyzed by different metrics such as sales trends or inventory levels, which allows management to take action before it’s too late.

In this blog post, we will talk about how data analysis can keep your Caribbean company competitive!

DIGITAL TRANSFORMATION

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Caribbean companies are forming strategies for digital transformation, which require data analysis to be successful. Data has become more important than ever before, and data analysts play a crucial role in digital transformation by making sense of the data on their own so that management can make informed decisions moving forward.

Digital transformation has truly changed data analysis forever – now more than ever before, companies are able to take data and turn it into a successful business strategy.

Business strategies are developed from business intelligence, which Caribbean businesses, especially small-scale companies, need to stay afloat and stay ahead.

Data is the vehicle that can carry a company to intelligence.

BUSINESS INTELLIGENCE

Because Caribbean companies depend so heavily on social media and customer insights, there must be a healthy balance between business intelligence and business strategy.

There is great value in big data and the real-time business insights one can deduce from data. Regional companies can use data mining resources and employ data analysis to follow trends and patterns which can not only help them compete on a regional scale but a global scale.

This type of management is called data-driven decision-making.

DATA DRIVEN DECISION MAKING

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Making important marketing and development decisions based on data is the best way to prepare your business for the future.

Ensuring that an analyst does quality research and can identify issues and solutions before they become unmanageable is extremely important to remain a competitive business in the Caribbean.

FOR FUTURE DEVELOPMENT AND INDUSTRY MARKETING, DATA ANALYTICS IS AT THE CENTER OF BUSINESS, AND THIS IS NOTICEABLE AROUND THE WORLD.

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MAKING DATA ANALYTICS CARIBBEAN BUSINESS CENTERED

Data analytics software such as Tableau, which Caribbean companies are adopting, is essential for data-driven businesses.

With data analysis, it’s possible to understand what your customers want and how they behave so you can respond in real-time.

In all of this, whether it be leveraging your data or understanding your data, employee engagement, HR analytics, people analytics, or workforce analysis: Artificial intelligence is at the center of it all.

Where there is AI, there is Data, so whatever your case may be Incus Services can help!

a coloured verison of the Incus Services logo

IF YOU’RE A DATA NOVICE, YOU SHOULD START LOOKING TO GET THE MOST OUT OF YOUR EXISTING DATA !

GET INTO CONTACT WITH INCUS ABOUT THEIR WORKSHOP OR OTHER SERVICES THAT ARE TAILOR MADE FOR YOUR ORGANIZATION.

But the workshop is just the beginning. Consulting with Incus Services as part of your data improvement drive can make the difference between being a leading organization or falling behind the competition. 

Incus Services can work closely with your organization to help your data talk to you and offer key insights. It is our objective to provide businesses with the machine learning and artificial intelligence strategies that they need to succeed. 

Aren’t you ready to take your business to the next level? Why wait another moment to lead the finance sector through technology and digital transformation? 

YOU’VE GOT THE DATA AND INCUS SERVICES HAS THE EXPERTISE TO HELP YOU REMAIN LONG-TERM LEADERS IN YOUR FIELD.